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The Analytics Blog
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Why Clients Leave Agencies Over Unclear ROI
Clients don’t leave agencies because marketing fails—they leave because ROI is unclear. Discover why transparency and measurable outcomes are essential for retention.

Boshra Kargar
Jan 233 min read


Why Pipeline Reports Fail Finance Review
When Finance and Marketing see different pipeline numbers, trust erodes fast. Most pipeline reports fail Finance review because they lack defensible methodology, revenue alignment, and audit-ready accuracy.

Boshra Kargar
Jan 215 min read


Why Marketing Dashboards Fail Board-Level Scrutiny
Most marketing dashboards weren’t designed for board scrutiny. They report activity, not defensible insight—leaving Finance unconvinced, Marketing exposed, and executives without clear capital allocation answers.

Boshra Kargar
Sep 25, 20255 min read
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