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Infiniti Metrix
The Multi-Location Advantage
(Once Your Data Is Unified)
✗ Your locations operate from different playbooks—some crush it, others struggle
✗ You're blind to performance gaps because data isn't unified
✗ Budget allocation becomes intentional — based on ROI by location.
✗ Corporate marketing and local marketing results are mixed together—
you can't see what YOU control
✗ Location managers don't understand the data, so execution is inconsistent
One Complete Picture Across All Locations
What's Included
✓ Geo-Audit (Every Location Analyzed)
We audit marketing performance for EACH location individually, then compare across your network.
✓ Location Breakdowns
See side-by-side performance: Which locations outperform? Which underperform? Why?
✓ Unified Dashboard
One view showing:
- Network-wide spend and ROI
- Individual location metrics
- Geographic market analysis
- Budget allocation recommendations per location
✓ Strategic Rollout Plan
How to implement changes across your franchise network without disruption.
✓ Location Manager Training
2-hour virtual workshop: We train your location managers on how to read the dashboard and execute the roadmap,
Here's What Your Franchise Audit Reveals
1: Performance Gaps (Quantified)
Exactly which locations are winners and which are struggling—with dollar amounts.
Example Finding: "Location 3 spends $5,000/month on Facebook ads with 2% conversion rate. Location 7 spends $3,000/month with 12% conversion rate. Same audience targeting despite completely different demographics."
2: Budget Reallocation Strategy
Specific recommendations for where to shift budget across locations.
Example Finding: "Reduce Location 3's budget by 60% ($3,000/month). Increase Location 7's budget by 40% ($1,200/month). Projected network ROI improvement: 28%."
3: Market Opportunity Analysis
Which locations have untapped growth potential based on local market data.
Example Finding: "Location 5 operates in a market with 3x the addressable audience but receives the same budget as saturated markets. Shift $2,500/month here = 45% revenue growth projected."
Designed for Multi-Location Complexity
Process
Week 1: Access & Setup
You provide corporate-level access + individual location accounts (Google My Business, Facebook, local ad platforms). We handle setup.
Week 2-3: Network-Wide Audit
We audit all locations in parallel. Your operations continue uninterrupted. No downtime.
Week 4: Unified Dashboard Delivery
You receive:
- Unified franchise dashboard (all locations in one view)
- Individual location breakdowns (PDF reports per location)
- Strategic recommendations (where to shift budget and why)
Week 5: Strategy Call + Training
1-hour strategy call with your leadership team
2-hour training workshop for location managers (virtual)
Q&A session for location-specific questions
Week 6+: Implementation
Your team rolls out changes using our playbook. Dashboard auto-updates with real-time data.
One Dashboard.
Complete Network Visibility.
What Is Included
Network Overview Tab
- Total marketing spend across all locations
- Overall ROI and revenue attribution
- Top 3 performing locations
- Bottom 3 underperforming locations
Location Comparison Tab
Side-by-side metrics:
- Spend per location
- Conversions per location
- Cost per acquisition
- ROI by location
- Geographic performance heat map
Channel Performance by Location Tab
Does Facebook work better in Location 2 than Location 6? Does Google Ads crush it in urban locations but flop in suburban ones? See it all.
Budget Recommendation Tab
Exact dollar amounts:
- Location 1: Increase budget by $X
- Location 3: Reduce budget by $Y
- Location 7: Shift spend from Facebook to Google
FRANCHISE FAQ
Questions From Franchise Owners
Q: Do you audit each location separately or just overall?
A: Both. We audit each location individually AND show network-wide trends. You get granular and big-picture views.
Q: What if my locations use different marketing platforms?
A: We handle that. Some locations on Facebook, others on Google, some doing direct mail—we unify it all into one dashboard.
Q: How do you handle corporate vs. local marketing?
A: We separate corporate-controlled campaigns from location-controlled campaigns so you see what YOU can actually change.
Q: What if my location managers are resistant to change?
A: Our training shows them exactly why the changes matter and how it helps THEIR location perform better. We've never had pushback after the workshop.
Q: What if we add new locations after the audit?
A: Easy. We offer per-location add-ons to integrate into your existing dashboard.
Q: Will this disrupt our operations?
A: Zero disruption. Audit happens in the background. Campaigns keep running. Location managers don't do anything during audit phase.
How a 12-Location Network Recovered $18K/Month
Regional Fitness Franchise | Texas
Locations:12
Industry: Fitness Centers
Monthly Marketing Spend: $48,000 across all locations
The Problem:
- Corporate allocated equal budget to each location ($4K/month)
- Location 3 and Location 9 were underperforming but getting same budget as top performers
- No visibility into WHY certain locations performed better
- Location managers executed differently—no unified strategy
What We Found:
- Location 3: Spending $4K/month on Facebook ads targeting college students in a 55+ retirement community (demographic mismatch)
- Location 7: Crushing it with Google Ads in a high-intent market but underfunded (could handle 2x budget)
- Location 9: Running identical campaigns to Location 2 despite completely different local competition
- Across network: $18K/month leaking into non-converting channels
What We Recommended:
1. Cut Location 3's Facebook budget by 70% ($2,800/month saved)
2. Shift Location 3 to senior-focused campaigns
3. Increase Location 7's Google Ads budget by 40% ($1,600/month)
4. Customize Location 9's approach based on competitive analysis
5. Create unified playbook with location-specific adjustments
90-Day Results:
- $18,000/month in recovered/reallocated budget
- 34% increase in new memberships across network
- Location 3 conversions improved 210% after demographic correction
- Location 7 became #1 revenue generator after budget increase
- Location managers now operate from same playbook with local customization
Franchise Owner Quote:
"We were flying blind across 12 locations. Now we see exactly where to invest and where to pull back. Game changer for our growth strategy."