top of page

About Infiniti Metrix

Bringing Clarity to Every Seat at the Table

Most businesses already have data. 
What they often lack is clarity.

Marketing sees one story.
Sales sees another.
Finance sees another.
Operations feels the pressure somewhere else.

Leadership is left trying to make critical decisions from disconnected information.
At Infiniti Metrix, we help organizations connect the full business story behind the numbers — so leadership can clearly see what is working, where revenue is leaking, and what to prioritize next.

We Were Built to Connect Business, Finance, and Insight

Infiniti Metrix was founded on the belief that data alone does not create better decisions.

Interpretation does.

Most dashboards can tell you what happened.

Very few can explain:

  • why it happened

  • where profit is actually being made

  • where margin is quietly leaking

  • which decisions create long-term business value

That is where our work begins.

We connect marketing, sales, operations, finance, and retention into one clear picture leadership can trust.

Because when departments operate from disconnected numbers, businesses lose visibility — and hidden revenue leaks begin to grow.

We Do More Than Measure Performance.

We Help Leadership Understand It.

Most Firms Deliver Reports. We Deliver Insight.

Today, data exists everywhere.

AI tools can generate reports in seconds.
Dashboards can track thousands of metrics.
Platforms can automate nearly everything.

But leadership still faces the same challenge:

​

“What do these numbers actually mean for the business?”

​

That answer requires more than software.

It requires:

  • business understanding

  • financial reasoning

  • operational visibility

  • strategic interpretation

  • executive-level thinking

At Infiniti Metrix, we go beyond reporting activity.

We help uncover:

  • which clients are truly profitable

  • which marketing creates long-term value

  • where operational inefficiencies reduce margin

  • where departments disagree on performance

  • what leadership should focus on first

Because clarity is not created by more numbers.

It is created by understanding the story behind them.​​​​

Executive Insight Backed by
Financial Precision and Business Intelligence

Boshra Kargar

Boshra Kargar, PhD
Co-Founder

Boshra brings more than 20 years of experience in financial analysis, advanced mathematics, actuarial-level precision, and enterprise decision support.

Her background includes working with Fortune 500 CFO organizations, where she helped analyze complex financial structures, risk models, and operational performance data.

Today, she applies that same level of rigor and strategic thinking to help businesses uncover hidden inefficiencies, improve visibility, and make more confident decisions.

Her expertise bridges:

  • finance

  • analytics

  • operational insight

  • strategic business clarity

with a focus on translating complex data into practical executive understanding

Daniel Salisbury

Daniel Salisbury
Co-Founder

Daniel brings deep expertise in economics, statistics, business intelligence, and data science.

His work focuses on transforming complex datasets into meaningful insights that leadership teams can actually use.

With a strong analytical and systems-thinking background, Daniel helps organizations identify patterns, trends, and opportunities that traditional reporting often misses.

Together, Boshra and Daniel combine financial precision with strategic business intelligence to create a clearer picture across the entire revenue chain.

Better Business Decisions Begin With Better Visibility

We believe businesses do not fail because they lack data.

They struggle because:

  • the data is disconnected

  • the wrong metrics are prioritized

  • departments operate in silos

  • leadership lacks visibility into the full picture

Our role is to help organizations simplify complexity and create alignment across the business.

Not more dashboards.
Not more disconnected reports.

One clear picture every leader can act on.​

Built for Leadership Teams Seeking Greater Business Clarity

Infiniti Metrix works with organizations that want deeper visibility into how their business actually performs.

We support:

  • CEOs seeking strategic clarity

  • CFOs focused on margin and profitability

  • CMOs aligning marketing with business outcomes

  • COOs improving operational efficiency

  • CROs identifying profitable growth patterns

  • CIOs connecting disconnected systems and reporting

Our work is especially valuable for businesses experiencing:

  • rapid growth

  • unclear profitability

  • disconnected reporting

  • operational complexity

  • inefficient marketing spend

  • leadership misalignment

Let’s See What Your Numbers Are Really Saying

Most businesses already have reports.

Very few have a connected, trusted view across marketing, sales, operations, finance, and retention.

That is where Infiniti Metrix helps.

Bring your questions.
We will help you uncover what your numbers may actually be trying to tell you.

bottom of page