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Infiniti Metrix
Mathematical Precision Meets Business Clarity
Our Story
After spending a combined 30+ years analyzing loss reserves and financial data for America's largest financial institutions, we noticed a pattern:
Businesses—especially those spending heavily on marketing—were making decisions without a clear dashboard.
Data lived everywhere. Insights were fragmented. Leadership made decisions based on incomplete pictures.
The worst part? The mathematical tools to solve this existed. But nobody was translating complexity into clarity for business owners.
So we founded Infiniti Metrix.
We believe Data should make your life easier, not harder. You shouldn't need a PhD to understand if your marketing is working.
Our Mission
Replace guessing with knowing. Replace complexity with clarity. Replace ongoing dependency with permanent independence.
Our Promise
We only win when you win. That's how we built this business.
Meet The Team
Boshra Kargar
Co-Founder
Boshra Kargar is a co-founder of Infiniti Metrix and a quantitative finance expert with 20+ years of experience translating complexity into defensible clarity. She holds a PhD in Mathematics, a Master's degree in Economics, and is an Associate of the Society of Actuaries—credentials that ground her in actuarial-grade precision and financial rigor. Throughout her career, she has advised Fortune 500 CFOs on capital allocation, modeled loss reserves for America's largest financial institutions, and built predictive models that survived board scrutiny and audit review. That expertise in quantified financial analysis became the foundation for Infiniti Metrix: a firm dedicated to bringing the same mathematical rigor to marketing attribution that had previously been reserved for institutional finance.
Beyond her analytical work, Boshra is recognized as a celebrated visual artist in the Dallas-Fort Worth region, known for her distinctive Middle Eastern-inspired artwork. She views creativity and mathematics not as opposites, but as complementary languages—both ways of seeing patterns, solving problems, and translating complexity into clarity. This unique blend of quantitative expertise and artistic sensibility shapes how Infiniti Metrix approaches client work: with precision that's both mathematically sound and strategically intuitive.
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Daniel Salisbury
Co-Founder
Daniel Salisbury is a co-founder of Infiniti Metrix and a data scientist with 13+ years of experience building predictive models and financial analytics systems for America's largest institutions. He holds dual Master's degrees in Economics and Statistics—a rare combination that gives him fluency in both financial theory and statistical methodology. Throughout his career in automotive finance, he has designed forecasting models, architected data infrastructure, and solved capital allocation problems for Fortune 500 financial services firms. His work bridges the gap between raw data and actionable financial strategy—the exact skillset Infiniti Metrix needed to unify fragmented marketing ecosystems into defensible attribution models.
Beyond data science, Daniel is a musician and 3D printing innovator who views technology and creativity as interconnected disciplines. Whether composing music, designing prototypes, or building statistical models, he approaches complex systems the same way: identifying patterns, optimizing flow, and translating technical precision into human understanding. This philosophy directly shapes Infiniti Metrix's work—delivering analysis that's mathematically rigorous but strategically intuitive, built for teams who need clarity more than complexity.