top of page
The Analytics Blog
Learn More to Gain More!


Why Channel Metrics Without Financial Context Mislead
Channel metrics look useful—but without financial context, they can mislead. Discover why clicks and conversions alone don’t reflect real impact.

Boshra Kargar
Feb 133 min read


Marketing ROI Is a Data Architecture Problem
Marketing ROI isn’t broken—it’s poorly structured. Discover why data architecture, not dashboards, is the key to measuring and scaling marketing impact.

Boshra Kargar
Jan 233 min read


Why Clients Leave Agencies Over Unclear ROI
Clients don’t leave agencies because marketing fails—they leave because ROI is unclear. Discover why transparency and measurable outcomes are essential for retention.

Boshra Kargar
Jan 233 min read
bottom of page
.png)




