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The Analytics Blog
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The Risk of Growth Without Attribution Integrity
Growth without attribution integrity creates blind spots, misallocated spend, and fragile strategy. Discover why trustworthy attribution is essential for scalable growth.

Boshra Kargar
Jan 283 min read


Why Marketing Dashboards Fail Board-Level Scrutiny
Most marketing dashboards weren’t designed for board scrutiny. They report activity, not defensible insight—leaving Finance unconvinced, Marketing exposed, and executives without clear capital allocation answers.

Boshra Kargar
Sep 25, 20255 min read
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