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The Analytics Blog
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The Reporting Trap Destroying Agency Margins
Reporting feels like a client value-add—but it’s often the hidden trap destroying agency margins. Discover why unscalable reporting erodes profitability.

Boshra Kargar
4 days ago3 min read


What Audit-Ready Marketing Data Actually Means
Audit-ready marketing data is consistent, traceable, and defensible. Learn what it really means—and why leadership demands it.

Boshra Kargar
Jan 303 min read


The Risk of Growth Without Attribution Integrity
Growth without attribution integrity creates blind spots, misallocated spend, and fragile strategy. Discover why trustworthy attribution is essential for scalable growth.

Boshra Kargar
Jan 283 min read


Marketing ROI Is a Data Architecture Problem
Marketing ROI isn’t broken—it’s poorly structured. Discover why data architecture, not dashboards, is the key to measuring and scaling marketing impact.

Boshra Kargar
Jan 233 min read
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