Infiniti Metrix

Marketing ROI reporting often fails financial scrutiny because attribution models, data systems, and reporting structures are not aligned with finance standards.

Marketing ROI is often difficult to prove not because of performance, but because of fragmented data, misaligned attribution, and weak finance reporting structures.

Marketing performance vs revenue disconnect showing pipeline growth but no revenue impact in executive reporting dashboard

How do CFOs actually evaluate marketing ROI? This guide explains how finance teams assess marketing investment, pipeline contribution, CAC, revenue attribution, and financial accountability.