top of page

Infiniti Metrix

The Analytics Blog

Learn More to Gain More!

Executive dashboard showing CFO marketing ROI evaluation, budget allocation, and profitability metrics

Marketing ROI Evaluation: How CFOs Actually Evaluate Marketing ROI

CFOs do not evaluate marketing ROI the same way marketing teams usually report it. This article explains what finance actually looks for when reviewing marketing performance.

Boshra Kargar

May 225 min read

bottom of page